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I know you are very curious to find out what happened in New York, the reason I went there etc.

Avon Romania invited me to the launch of their new brand called Mark, which took place in New York. Everything was super quick,  tickets, visa and off we go!

I travelled with Roxana Minea, the Avon Romania official makeup artist and Ana, the Avon Romania PR. We just knew it’s going to be a girl trip!

After a 14 h flight, we arrived. I couldn’t believe I was in New York. All the scenes from my favourite soap operas came through my mind: Sex and the city, Gossip Girl, Freinds.

First stop: Times Square! Wow! But WOW! I was simply amazed the moment I got out of the taxi. OMG, even know writing about this moment, I get goosebumps! It was this amazing crowd and loudness. The girls were laughing because I was so excited and happy, just like a little kid. People were so different, but everyone managed to stand out in some way. You could see so many women, with and expression on their faces that just said “I’m strong”. I also did a live on my Facebook page if you want to watch it, here.

I had the pleasure to chat a little with the NY Avon team, in fact, with the Mark Product Manager, the one who developed the brand. A woman, in her 30’s, from the UK. Amazing woman! I liked it that she described exactly what I saw: NY is full of confident and strong women, who inspire you.

We took a tour in Queens. There we met  Lady Pink, a graffiti street artist, actually the first woman graffiti artist. Again, a woman who inspires you with her story. she showed us how the local artist managed to make Queens more beautiful through art, she explained what street art really is and what is an artist’s mission, and, as a little surprise, we were street artist for a few minutes.


Wearing: Divacharms dress, Flashtattoos choker, H&M jeans, Zara heels

The last evening was the official Mark launch. It was a real show! We were introduced to a new brand, specially developed for the makeup junkie. Bold colours, new textures, new technologies. The whole concept is around the idea of free expression, braveness and power. Now I know why they chose NY!

At home, the official Mark launch took place at the same time!!! In Romania, the spokesperson for Mark is INNA. And she rocks it!

What does Mark bring to the table? Well! Matte liquid lipsticks (!!!!!!), a new super cool and simple packaging, 3 new mascaras, a sensational primer and so much more.

I want to invite you to try the products, I’m sure you’re going to love them! Oh, you can watch some moments from NY in my vlog:

Your Internet Best Friend

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Stiu ca sunteti foarte foarte curioasa sa va povestesc ce s-a intamplat la New York, de ce am fost acolo etc.

Avon Romania m-a invitat sa particip la lansarea noului brand Mark, ce a avut loc la New York. Totul a fost foarte din scurt, luat viza, luat bilete si la drum cu mine!

Pe drum am fost insotita de Roxana Minea, makeup artist oficial Avon Romania si de Ana, PR-ul Avon Romania. Inca din aeroport ne-am dat seama ca urmeaza sa fie un “girl trip”.

Dupa 14 ore de zbor, am ajuns. Nu imi venea sa cred ca sunt in New York. Imi veneau in minte toate scenele din serialele preferate: Sex and the city, Gossip Girl, Friends.

First stop: Times Square! Wow! Deci WOW! Am ramas cu gura cascata in momentul in care am coborat din taxi. Dooooamne, si acum cand scriu mi se face pielea de gaina!!! Era o galagie si o aglomeratie asa de frumoasa! Fetele radeau de mine ca aveam un zambet larg pe buze si eram mai entuziasmata ca un copil mic. Oamenii erau atat de diferiti, dar fiecare in parte reusea sa iasa in evidenta. Vedeai atatea femei, cu o expresie pe fata, care iti sugera ca este o femeie puternica. Am facut si un live de acolo pe care daca vreti, il puteti gasi pe pagina mea de Facebook, adica aici.

 Am avut placerea sa stam putin de vorba si cu echipa Avon din New York, mai exact cu Product Managerul care s-a ocupat de tot conceptul Mark. O femeie pe la 30 si putin de ani, din Marea Britanie. Senzationala femeia! Mi-a placut extrem de mult cand si ea a descris fix ce vazusem eu pe strada: New York-ul este plin de femei puternice si incredibile, care reusesc sa te inspire la fiecare pas.

Am facut mic tur in Queens. Acolo ne-am intalnit cu Lady Pink, un street artist care face graffiti si este prima femeie “graffer”. Din nou, o femeie care te inspira cu povestea ei. Ne-a aratat cum au reusit artistii locali sa infrumuseteze orasul si ne-a explicat exact ce inseamna street art si ce misiune au acesti artisti, iar ca o mica surpriza, am fost si noi “artisti locali” pret de cateva minute.


Ce port: rochie Divacharms, choker Flashtattoos, blugi H&M, tocuri Zara 

In ultima seara a fost lansarea oficiala Mark. A fost un adevarat show! Ni s-a dezvaluit un nou brand, special conceput pentru the makeup junkie. Culori puternice, texturi noi, tehnologii noi. Intregul concept se invarte in jurul ideii de exprimare libera, curaj si putere. Am inteles si de ce au ales sa faca aceasta lansare la New York!

In tara, lansarea oficiala Mark se petrecea in acelasi timp!!! In Romania, imaginea Mark este INNA.  And she rocks it!

Ce avem nou la Mark? Pai! Rujuri lichide mate (!!!!!!), un ambalaj super cool si simplist, 3 mascara-uri noi, un primer senzational si multe multe altele.

Eu va invit sa incercati si sa testati colectia, sunt sigura ca o sa va placa! Ah si cateva momente din New York le puteti vedea si in vlogul meu:

Your Internet Best Friend

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