At New York Fashion Week, Lidl launched the Heidi Klum collection “Heidi & The City”. This collection has the theme of urban jungle inspired by New York itself, with predominant colors such as electric blue inspired by the city lights, cognac and animal print.

On September 18, Lidl Romania also launched the collection on our market. There was an event where they opened a Esmara by Heidi Klum pop-up store in Bucharest on the ground floor of the Magheru One building. This store will be open until October 1, but the entire collection can also be found in all Lidl stores in Romania (and the world)

I’ve got my hands on some products from the new collection and I thought I’d show you 3 outfit ideas. So if you are curious to see what looks you can achieve, keep swiping down!


Blue tank top

Black skinny jeans

Leather cognac jacket

Animal print heels

Animal print scarf


Blue dress

Black coat

Black sneakers with animal print insertions 


Dark blue long sleeve blouse

Blue skinny jeans

White sneakers 

Photographer: Melika Khoddam 

Retouch: Elena Cornila

Makeup: Maria Stefan

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