At New York Fashion Week, Lidl launched the Heidi Klum collection “Heidi & The City”. This collection has the theme of urban jungle inspired by New York itself, with predominant colors such as electric blue inspired by the city lights, cognac and animal print.

On September 18, Lidl Romania also launched the collection on our market. There was an event where they opened a Esmara by Heidi Klum pop-up store in Bucharest on the ground floor of the Magheru One building. This store will be open until October 1, but the entire collection can also be found in all Lidl stores in Romania (and the world)

I’ve got my hands on some products from the new collection and I thought I’d show you 3 outfit ideas. So if you are curious to see what looks you can achieve, keep swiping down!


Blue tank top

Black skinny jeans

Leather cognac jacket

Animal print heels

Animal print scarf


Blue dress

Black coat

Black sneakers with animal print insertions 


Dark blue long sleeve blouse

Blue skinny jeans

White sneakers 

Photographer: Melika Khoddam 

Retouch: Elena Cornila

Makeup: Maria Stefan

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La New York Fashion Week Lidl a lansat in colaborare cu Heidi Klum colectia “Heidi & The City”. Aceasta colectie are ca tema jungla urbana inspirata chiar de New York avand culori predominante precum albastrul electric al luminilor orasului, coniac si animal print.

Pe 18 septembrie Lidl Romania a lansat colectia si pe piata noastra. A avut loc un eveniment unde au deschis un pop-up store Esmara by Heidi Klum in Bucuresti la parterul cladirii Magheru One. Acest magazin va fi deschis pana pe data de 1 octombrie, dar intreaga colectie poate fi gasita si in toate magazinele Lidl din Romania.

Am pus si eu mana pe cateva produse din noua colectie si m-am gandit sa va arat 3 idei de tinute cu piesele Esmara by Heidi Klum. Asa ca daca sunteti curiosi sa vedeti ce look-uri puteti obtine, keep swiping down!

Ce port:

Maieu albastru

Blugi skinny negri

Geaca piele

Pantofi animal print piele

Esarfa animal Print



Ce port:

Rochie albastra

Palton negru

Adidasi negri cu insertii animal print



Ce port:

Bluza cu maneca lunga albastru inchis

Blugi skinny albastri

Adidasi albi

Fotograf: Melika Khoddam 

Retusare: Elena Cornila

Machiaj: Maria Stefan

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